GGP - Platinum

To promote a collection of posh shopping centers to their potential tenants (the world’s premium fashion retailers) we used a simple promise: you cannot get a more obnoxiously affluent clientele elsewhere. This B2B campaign ran as a cover-wrap and series of full-page ads in WWD. We used the “outtakes” from the same photoshoot for a wordless consumer-facing point of sale campaign in these centers. Photography by Robert Deutschman.